Category: bikes

3 Lessons In Icon Design

Posted on by ppandria

The car gods have smiled upon us lately. In July General Motors unveiled the 8th generation Corvette in California. In September, Jaguar Land Rover took the wraps of the long-awaited Defender. Both cars are quite at opposite ends of the vehicular spectrum. Yet they are identical in one unique way: icons. It is an extraordinary dichotomous situation for the people in charge of those vehicles. It’s a great honour but it is quite a pressure cooker. Public expectations are sky high and some people will inevitably be pissed off. For every successful 911 there is an equal miserable failure (insert your own here). We’ll take a look at both and for good measure we’ll see how things turned out for a certain motorcycle.

 Example 1: The Defender of The Empire

The first Land Rover Series I rolled out of the assembly line way back in 1949. It was to the United Kingdom what the Jeep was to the United States: simple, rugged, unbreakable, an iconic versatile all terrain machine. A Series I was a gift to Churchill’s 80th birthday. The Queen was carried around in a “Landy”. She was even seen at the wheel of the Defender, the heir born in 1983. After a record 66 years the Solihull assembly line went quiet. Generic SUVs carried the Land Rover name yet everybody was waiting for a “true” Land Rover. Their wait was rewarded by design director Gerry McGovern. The new Defender strikes all the right tones. Like its forefathers it is a true off-roader, boxy with short overhangs on the outside. There is an honesty of purpose on the inside, with screws and IP beam tastefully exposed. And those white steel wheels are awesome. As a design it is a great continuation of the brand, with all the HMI you could ever need as a bonus

Example 2: A Promise Finally Kept

Coincidentally there have been 66 years of Corvette because of its formula: an aspirational 2-seater sports car with a big V8 upfront. However, its father Zora Arkus Duntov always wanted to make a true mid-engine sports car. There have been no less than 8 mid-engine Corvette studies. Physics finally caught up with the Corvette. 755h with the C7 ZR1, it was the end of the performance envelope for that formula. There also was another pressing matter: Le Mans. Corvette Racing won its class 8 times since 2001 but not since 2015. Outgoing design director Tom Peters said “design it for a ten-year-old” and the C8 delivered. There are some points of contention. The surfacing is quite busy at both ends. However, the inspiration from fighter jets is just striking in its side view. It can pack the requisite two golf bags and most importantly it remains aspirational: $60,000 for a mid-engine sports car that can keep up with a C7 ZR1. Watch out for a bonkers Z06 or ZR1 in the future. Oh, and that C8R definitely means business …

Example 3: The Sequel to Mona Lisa

Let’s throw back and finish with one of my favourite brands, Ducati. The 916 was one of the most iconic and most decorated motorcycles in the world. It won 6 world championships in its 8-year run (996 and 998 included). How do you replace the Mona Lisa of motorcycles? Chief designer Pierre Terblanche penned the 999 in 2003. The public reaction was definitely mixed. It was purposeful and clever. The 916 was sex on wheels, with its cat eyes, twin gun exhausts and exposed rear wheel. The 999 had stacked headlights, a conventional swing arm and a box for an exhaust. It did what it was supposed to do, 3 world titles in 4 years. Yet it failed to capture the public’s imagination. Look back at the first generation Multistrada. Along the 999 they both look like products. With a BMW badge it actually would not shock anyone. In 2007 Terblanche was gone and Ducati brought sexy back with the 1098. All the cues from the 916 were back. It was not as revolutionary as the 999 but it followed the design expectations set by the 916. It won two world titles in 4 years. All was right with the world again. Most importantly it also started a design streak at Ducati that is lasting to this day.

Conclusion

There will always be furious debates about cars and bikes. It is even worse when they are about iconic vehicles. In the age of social media, it can be downright nasty (ask Star Wars). The Defender and the Corvette face some unknowns ahead of them. Will the Corvette alienate its fan base? Lowering the demographic is a good idea for GM. Yet the boomers are the biggest buyers and some of them already said no. Also, mid-engine cars are exotic, coming from the likes of McLaren and Ferrari. Will potential buyers really cross shop a Corvette? For the Defender it has kept its off-road prowess. Yet it is a big truck and it will cost a pretty penny. Do people even go off road anymore? On the flip-side, is it going too soft by adding a plugin version soon? There will only be one way to know: sales. Look at what happened to the 999, a sales flop for sure right? The Ducati 999 actually outsold its predecessor 2 to 1 its first year (feat accomplished by the following 1098 as well). The 999 even increased Ducati’s market share in superbikes. The designs of the Corvette and the Defender have rightfully earned high marks. Yet the market will be the ultimate judge. The 999 design was vastly more polarising yet it sure got the job done. Maybe Terblanche knew what he was doing all along.

3 Things I learned Between Ducatis

Posted on by ppandria

 

Father’s Day was good to me this year. By pure coincidence it was the day when I took delivery of my second ever Ducati. I looked at it smitten and thought back “how long has it been?” Another coincidence reminded me that it had been 25 years since the Mona Lisa of motorcycles was unveiled. Like everyone else I was blown away by one of the most iconic pieces of design ever created. The 916 made me a huge fan of the brand, on the street or on the MotoGP and WSBK tracks. Imagine the look on my face when I saw it in a catalogue wearing a striking gun metal livery with gold accents. The Neiman Marcus 748L had a smaller engine but it had the exact same lines. It put a spell on me. A year or so later it was mine: the 16th bike out of 100. When I parted with it two years later, I was absolutely devastated. I told myself I would have another Ducati some day. I didn’t know I would have to wait 18 years to ride a Ducati again. But in that time, I have learned a lot from bikes and the truly important things in life.

Father’s Day was good to me this year. By pure coincidence it was the day when I took delivery of my second ever Ducati. I looked at it smitten and thought back “how long has it been?” Another coincidence reminded me that it had been 25 years since the Mona Lisa of motorcycles was unveiled. Like everyone else I was blown away by one of the most iconic pieces of design ever created. The 916 made me a huge fan of the brand, on the street or on the MotoGP and WSBK tracks. Imagine the look on my face when I saw it in a catalogue wearing a striking gun metal livery with gold accents. The Neiman Marcus 748L had a smaller engine but it had the exact same lines. It put a spell on me. A year or so later it was mine: the 16th bike out of 100. When I parted with it two years later, I was absolutely devastated. I told myself I would have another Ducati some day. I didn’t know I would have to wait 18 years to ride a Ducati again. But in that time, I have learned a lot from bikes and the truly important things in life.

 What’s more important is riding

If you only smoke Cuban cigars you will miss out on life. I think that’s a Bob Lutz quote. Anyway, I did not wait all this time to ride again. Hondas were cheap, reliable, easy to maintain and not bad looking at all. The first one was a Superhawk (or Firestorm) V-Twin. If you close your eyes you would believe the soundtrack came from Bologna. In the UK I got something more practical and less expensive to please the local insurers, a CB1300. Bottomline? I love riding. When you are on the bike (and if you want to stay alive) you have to focus 100% on the task at hand. There are no text messages, no calls, no emails, no voice of the boss in your head, no screaming kids, just you and the road. In the time I get to my work commute I’m either fully awake or I made the mental break between work and home. It is my favourite form of escapism.

 What’s more important is progress

Motorcycles have come a long way. The 748L was a race bike with lights. It was a raw, low slung, purpose-built machine. On the right road in the right apex it was absolutely sublime. There were no electronic nannies (no ABS, no traction control). You thought the bike was falling apart because the dry clutch rattled like crazy. Even for a guy in his 20s the 748L was not exactly comfortable. The clutch was heavy and stubborn. Low speed manoeuvres (95% of the time) were not easy to execute. The racing position also put a tremendous amount of weight on the wrists and crushed the pinkie nerves. On my latest Ducati, you sit on top of it, upright and relaxed. At 6’2” (1m88) I can’t even plant both feet flat on the ground. You can choose how many nannies you want. It is an upright bike, supremely comfortable bike but deceivingly quick. So why the hell did I deal with all of this pain back then anyway??? Must have been love…

 What’s more important is perspective

The universe really owes you nothing. After a long slug to get two college degrees my first Ducati was owed to me. I blew a lot of money on a new bike and so what? When I lost my job, I didn’t handle losing my bike very well. Looking back, it is clear I did not handle anything well at all.Today I understand that life is a series of trade-offs. When I got my first company car, I sold the CB1300 so we could go on a family vacation instead. To ride this (gently used) Ducati, I ditched the company car and bought a small electric commuter. And to be honest it really has not bothered me too much. The biggest thing I have gained in the time between those two wonderful machines is perspective. For all I know an unforeseen event or a totally predictable catastrophe will happen and that Ducati might have to go. And it will be okay. When we moved to the UK, I rented a big house. Our current house is smaller (make that a whole lot smaller). Yet we are happier as a family in that house than in the first one. It is nice to have nice things. Blasting through the British countryside on a Ducati is an absolute delight. Yet it really is not the end all be all. You know what my favourite thing is? It is to get off the bike, open the front door of my house and get hugs from my family. There’s no Ducati equivalent to that.