ISD Rubika 2020

Google, Toyota, Louis Vuitton and Tata Motors walk into a digital room.  Welcome to the ISD degree juries.  Every year the French school Institut Supérieur de Design holds its year end degree show.  It  is arguably the best place for OEMs to recruit digital artists and 3D modellers.  The main school is in the north of France with a sister school in India.  Each student must present their work to industry professionals and in English.  This presentation counts for 30% of their final grade.  The added difficulty this year is a completely remote jury.  The real world awaits.  Well students?  It has been five years and it all comes down to this.  Did you earn your digital design manager degree or not?  It was time to find out. 

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The clock said 23h00 but at least I finished my bike. I got the materials, the lighting and the set ready. I clicked “render” and went home. I suspected it would take Alias a few hours to calculate the 1280 x 1024 image I asked for. I came back to the Tinkertoy building the next morning. In the computer lab I was greeted with evil stares and for good reason. When I turned on the monitor the computer was still rendering 12 hours later, completely hogging the machine.

A generation later, the same image is rendered in seconds. Welcome to the crux of the battle. Along with Hollywood and gaming, the automotive industry is one of the biggest spenders in computer graphics, a never-ending arms race in hardware and software. It costs billions to put a car on the road. Modelling a vehicle is only a small part of the battle. It is essential to visualise the design as fast and as accurately as possible, all along the design process. This process can be divided in three categories: real time, calculated images and animation.

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